Last summer, Todd Fatjo stepped out on the roof of a former piano factory in the South Bronx and fell in love with the jagged panorama - the workaday bridges along the Harlem River, the blur and purr of three highways, the rooftop water tanks, the gaudy billboards and the hulking housing projects.
"It's great at sunset," said Mr. Fatjo, a 29-year-old D.J. who was raised in the countryside of Middletown, N.Y., in the foothills of the Catskills. "I like the industrial scene, the metal, the brick. I've seen enough sunsets over mountains."
Mr. Fatjo is part of a crop of newcomers, many of them refugees from the rising rents of Williamsburg and the East Village, who are making the South Bronx the city's new cutting-edge address.
Hundreds of artists, hipsters, Web designers, photographers, doctors and journalists have been seduced by the mix of industrial lofts and 19th-century row houses in the Port Morris and Mott Haven neighborhoods. Some now even call the area SoBro.
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